Firstly, listen up becuase this is important, and is probably the number one reason most people give up on affiliate marketing. A common mistake people make with their website for affiliate marketing is using webpage to promote loads of stuff at once, the worst examples are the "banner Farms" where someone uses one page and adds banners and links to all their affiliate programs with no content. It won't bring visitors, and any who do arrive will disappear almost immediately.
To put it another way, as simple as it is to get started, don't join loads of companies at once and start promoting everything. All you will do is waste time trying to promote all of them at once, and not do a good job of promoting any of them. The end result is invariably no sales at all. Pick one or two products, preferably ones which you have used, read or know something about, and start with those. Once you have a succesful campaign you can add others, but one at a time.
Here's some advice for picking an affiliate program to market, find something you're interested in and research a product in that niche you can sell as an affiliate. It will be much easier for you to get excited, and show enthusiasm for a product if you have an interest in it to start with. Sure it's possible to promote anything, but in starting off, it's easier for you to write about a subject you have a passion for.
Here's why you need a passion for your product to sell it well, you can use a website of your own to send potential buyers to, and presell them with a review of the product, not a sales page, a review. While your potential customer is there, capture some details, an email address and name at least, into an autoresponder series. By getting these details, and building a list of customers interested in this product, you have the possibility of sending them emails containing your affiliate link so they see the product more than once. It doesn't have to be difficult or costly to setup either, there are plenty of free autoresponders you can use (google for free autoresponder) and this is where your passion for your niche will help again, as you can write a short course of emails to preload into the autoresponder, so you can set it up and forget it.
But the real benefit of capturing the details of your visitors, and sending them emails is that you get the opportunity to sell to them again and again. If you find other products in the future which relate to the original one you were promoting, you can send one or two emails to your list, knowing they are interested in this second, third or whatever product and are more likely to buy. We're not talking about badgering the life out of your subscribers, as they will then unsubscribe, but helping them find products which may be of help, or value to them in their lives.
Affiliate marketing isn't rocket science, but learning a few basics before you jump in can make a big difference. Hopefully we have given you a basis to work from, so you can get started in affiliate marketing for yourself, and avoid some of the mistakes which could easily put you off.
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